Santander, BBVA, CaixaBank and Sabadell demand results from AI
Banks are already achieving productivity and efficiency improvements thanks to artificial intelligence. The challenge now is to extend the technology on a large scale and demonstrate that its adoption also translates into more business.
Spanish banks have shifted their focus from experimenting with artificial intelligence (AI) to scaling its use and achieving tangible business results. Santander expects to generate over €1,000 million in business value from AI between 2026 and 2028, with €200 million by the end of this year. Banks are using AI to reduce costs and boost income, with benefits so far mainly coming from productivity and efficiency improvements.
They are now working to apply AI to better understand customers, personalize offers, and increase cross-selling of products and services. Several banks, including Santander, BBVA, Banco Sabadell, Bankinter, and Unicaja, are deploying AI in areas such as software development, process automation, and customer service.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
