Samsung widens countrywide reach with new store in Kisii

Samsung Electronics East Africa has set its sights on expanding its presence in Kisii region, Kenya, by opening its 26th store. This move is aimed at improving consumer experience and increasing accessibility to the company's products. The new store in Kisii Town is being operated by Samsung EIP partner Nexora Agencies.

Kisii is recognized as a strategic commercial center in Kenya, with a robust economic base and active consumer market. The region's growing need for technology that supports everyday activities, such as work, learning, and business, provides an important opportunity for Samsung. Manish Jangra, Head of Mobile Experience at Samsung Electronics East Africa, emphasized the significance of this investment, stating that it brings Samsung's products, services, and experiences closer to consumers.

The new store will provide a dedicated space for consumers in Kisii and neighboring counties to explore Samsung's latest mobile and consumer electronics offerings, receive product guidance, and engage directly with the brand. Samsung is also leveraging its partnership with Watu, an asset-financing company, to further enhance product accessibility across the country.

George Kebaso, EIP Lead at Samsung Electronics East Africa, explained that Watu's role has been crucial in Samsung's smartphone penetration journey by addressing the upfront cost barrier for consumers. This access to smartphones goes beyond ownership, as it enables users to engage more effectively with financial services, information, education, commerce, and communication.

Recent data shows that smartphones accounted for 63.7% of mobile devices connected to Kenyan networks during the third quarter of the 2025/26 financial year. Mobile broadband usage has also been on the rise. This new store in Kisii is the latest addition to Samsung's retail expansion efforts, which aim to bring its products and services closer to consumers.