Safari Sevens receives Ksh 2 Million boost from Safaricom M-pesa

The 28th edition of the Safari Sevens festival, scheduled to take place at Nyayo Stadium this weekend from October 9th to 11th, has received a significant boost thanks to a Ksh 2 million donation from Safaricom via M-PESA. This financial support aims to bolster the event's connectivity, making it easier for fans and businesses to stay engaged with the tournament.

Safaricom will enhance network capacity at the venue to ensure smooth streaming and sharing of match action, while dedicated connectivity will facilitate the live broadcast of the event. Peter Ndegwa, Safaricom's CEO, expressed that the company's involvement underscores its commitment to leveraging technology, connectivity, and digital services to enhance the fan, athlete, and organizer experience.

The sponsorship is part of Safaricom's two-year partnership with the Kenya Rugby Union (KRU), valued at over KES 100 million, which includes providing player and official monthly allowances, medical insurance, airtime allowances, and financial literacy programs. Harriet Okach, Chairperson of KRU, welcomed the donation, expressing gratitude for Safaricom's ongoing collaboration and commitment to supporting rugby growth in Kenya.

The tournament will see 18 teams competing in both men's and women's categories, with the defending champions, Kenya Shujaa and Kenya Lionesses, set to defend their titles. The men's competition will feature Kenya Shujaa, Kenya Morans, and a mix of international and invitational sides, while the women's competition will include Kenya Lionesses, Kenya Cubs, Shibli, and teams from Uganda, Tunisia, and Spain.