Rebranded Jaguar unveils its first electric sportscar: The Type 01EV
Hailed as the most technologically advanced and powerful Jaguar in the company’s history, it premiered in New York today, targeting a younger, wealthier and mostly American customer base.
In a grand New York launch party, Jaguar unveiled its first electric sportscar, the Type 01EV, aimed at attracting a younger, richer and mostly American audience. The sleek, four-door GT Type01EV stands out with its modern, sharp-edged design, a stark contrast to its previous British elegance. This radical shift is part of Jaguar's strategy to break away from its traditional, racing enthusiast image and appeal to a more modern, affluent demographic.
The Type01EV is the first production from Jaguar's new Jaguar Electric Architecture (JEA), a platform designed for the next generation of Jaguar models. The car is an enormous 5.2 metres long and 2 metres wide, making it longer than most SUVs and too large for most European parking spaces. This poses a challenge for European roads, traditionally struggling with the weight and size of current vehicles. However, its compact height of 1.4 metres allows it to stand out with its sleek appearance.
The Type01EV is not only visually striking but also powerful, capable of accelerating from 0 to 62 mph in just 2.2 seconds and boasting an impressive 478-mile (769km) range. It also charges at 350kw, allowing it to add 200 miles (321km) of range in just 13 minutes and reach 80% charge in 22 minutes. These features make it an attractive option for drivers considering the switch to electric vehicles.
Priced between €140,000 to €150,000 in Europe, the Type01EV could go higher with bespoke specifications and customizations, surpassing the €200,000 mark. However, the car is designed, engineered and built in the UK, maintaining a sense of British heritage. Orders will open in early 2027, with deliveries in Europe expected in the second half of 2027.
Jaguar, a global car icon known for models like the Jaguar E-Type, faced a severe identity and financial crisis in recent years. The car company's strategy, focusing on an aging audience, failed to attract younger consumers. A controversial rebrand in 2024, featuring no cars at all, sparked criticism for its perceived "woke" approach. Despite this, the new Type01EV launch marks a pivotal moment in Jaguar's strategy, coming as its parent company, Jaguar Land Rover, recovers from a cyberattack and job cuts.
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