OpenAI Adds Visual ChatGPT Ads and Third-Party Measurement Tools for Advertisers

OpenAI is introducing visual ads alongside image-generation outputs of ChatGPT, rolling out the feature to Free and Go plan users in the US later in October. This visual format follows earlier text-based ad options introduced in 2026, aiming to monetize ChatGPT while keeping ads distinct from the model's responses. To aid advertisers in assessing ad performance, OpenAI is extending measurement capabilities with new measurement integrations, an Ads Manager beta, and new bidding options.

These additions include attribution partners, conversion-data integrations, pixel-based measurement, Conversions API support, and independent brand-safety evaluation. The visual ads will be clearly labeled and placed separately from generated content, not influencing ChatGPT's responses. OpenAI has partnered with various measurement providers like AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge, and Tenjin, as well as brand-safety evaluators such as IAS and DoubleVerify.

Advertisers should prepare by reviewing their conversion events, selecting an appropriate attribution or measurement provider from the ecosystem, developing targeted visual creatives, setting budgets and success criteria, and confirming brand-safety requirements align with their campaign goals.