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Nextdoor is betting neighborly gossip can give it an advertising edge

Nextdoor is creating a Neighborhood Intelligence product to give advertisers a hyperlocal view of what people are saying about their brands.

  • Nextdoor launches Neighborhood Intelligence advertising tool
  • Leverages platform's data on neighborhood gossip for targeted ads
  • CEO Nirav Tolia sees strong market demand for geographically-specific sentiment data

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