Nextdoor launches neighborhood-level ad targeting platform
Nextdoor, the neighborhood-focused social platform, has unveiled Neighborhood Intelligence, a new advertising solution that allows businesses to target consumers at the neighborhood level instead of ZIP code. The platform leverages data from Nextdoor's extensive network of 350,000 neighborhoods, built over 15 years, to create detailed neighborhood-level insights.
By combining neighbor activity, household information, and local signals, Neighborhood Intelligence employs artificial intelligence to deliver highly targeted advertising. In areas where Nextdoor has neighborhood-level data, each ZIP code contains an average of 12 distinct neighborhoods. Pilot campaigns using Neighborhood Intelligence in select ZIP codes between Q2 2025 and Q2 2026 demonstrated a 1.28x increase in brand awareness, a 1.16x boost in ad recall, and a 1.28x enhancement in brand favorability compared to ZIP code-based targeting.
Nextdoor's Chief Revenue Officer, Michael Kiernan, stated that customers repeatedly requested a more precise way to reach their audiences at the neighborhood level. The platform is now available on request for advertisers and will be showcased at Advertising Week New York.
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