Meta’s Muse launches on iPad just a month after its mobile debut

Meta has expanded its Muse assistant to the iPad, marking a significant step in the company's AI endeavors. This move follows the release of the app on both iPhone and Android devices, just a month after its debut on iPhone. Muse, known for its text-centric interface, has already amassed over 6.6 million downloads since its iOS and Android launch on September 8.

Muse serves as a user's digital assistant, enabling them to manage various aspects of their digital life. It allows users to link their accounts to monitor emails, manage meetings, track bills, and even handle tasks such as booking reservations, ordering groceries, and making purchases. Users can selectively connect their accounts to the AI agent, depending on their level of comfort in entrusting these tasks to an AI.

To facilitate this, Meta has partnered with numerous service providers, known as "connectors," which appear within the Muse app. These connectors include tools for small businesses like Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, and Zoom, as well as Meta ad accounts. Furthermore, the app now incorporates Notion and Granola, as well as additional retail partners such as Best Buy, Gap, Sephora, Walmart, and Wayfair.

These partnerships allow Muse to shop for users on these retailers' websites and complete transactions on their behalf.

Despite the rapid expansion, the technology is still in its infancy, and users may encounter occasional issues. Websites sometimes mistake these AI agents for bots and block their access. In response to this challenge, Meta announced on Tuesday that it is collaborating with industry partners to develop an open standard that would enable these personal AI agents to identify themselves to businesses more effectively. This standard would help businesses distinguish between beneficial bots and malicious ones.