Meet Tab — the personal AI assistant race is heating up with a brand new personal sidekick

In a rapidly expanding market for AI assistants designed to manage daily life tasks, a new player has emerged from stealth. Tab, a consumer AI startup, has secured a $300 million valuation and backing from notable investors such as SV Angel, Valar Ventures, and American Spirit. Founded by Brennan Erbz, Stafford Schlitt, and Ammar Amdani, Tab distinguishes itself by operating seamlessly within popular messaging apps like iMessage and WhatsApp, allowing users to interact with the assistant through familiar channels.

The primary premise of Tab is straightforward: users can send a message to Tab, specifying the task they need assistance with, and the AI proceeds to handle it. The company claims Tab's capabilities span a wide array of personal tasks, ranging from booking flights and changing hotel reservations to converting PDFs into spreadsheets and locating replacement parts.

Tab's functionality extends beyond text inputs, as it can also process photos, screenshots, PDFs, and videos, utilizing this visual data to execute tasks or generate new content.

Notably, Tab possesses its own computing environment and browser, which enables it to navigate the web, manage connected accounts, and resume tasks where they were last interrupted. This feature also allows Tab to handle phone-based tasks, such as waiting on hold and providing updates on hold durations. Additionally, Tab can carry out transactions, such as placing orders, booking reservations, or processing payments, providing users with a clear overview of the transaction details before seeking approval.

Upon receiving approval, Tab completes the transaction, sends a receipt back to the user, and continues to monitor the transaction's progress.