Kent Belden’s The Only Agency to Acquire The Blogger Agent
The move comes as the two talent agencies look to capture a larger share of the creator economy The post Kent Belden’s The Only Agency to Acquire The Blogger Agent appeared first on TheWrap .
U.S. talent agency The Only Agency, founded by Kent Belden, is planning to acquire London-based agency The Blogger Agent. The deal will grant The Blogger Agent's clients, many of whom have built public followings around their editorial and behind-the-scenes work, a direct line into creator representation and brand partnerships. In exchange, The Blogger Agent's creators will gain access to The Only Agency's New York and Los Angeles-based platform and production network, which will provide them with a direct entry into the U.S. market.
The financial details of the acquisition were not disclosed. The Blogger Agent represents a roster of fashion, beauty, lifestyle, and entertainment clients, whose social following totals over 100 million. The deal will allow The Blogger Agent to continue operating under its current name, with its London-based team joining The Only Agency.
Kent Belden stated that The Blogger Agent's creators "create the looks and images that shape fashion and beauty," and together, they can create more opportunities for talent worldwide. Claudia Bish, the founder of The Blogger Agent, will oversee expansion efforts in the U.S. and the Middle East after the acquisition.
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