Jaguar targets young Americans with Type 01 EV – but it’s too long for UK parking spaces
Latest model is launching in New York to target rich US buyers – and is more than 5.2 metres long and 2 metres wide It has no rear window, will not fit into a UK parking space and – starting at £130,000 – ($172,000) is aimed squarely at rich tech industry buyers driving the wide open roads of America. Jaguar’s electric car, the Type 01, was launched in New York on Tuesday night and marks the…
Jaguar is introducing its latest electric vehicle, the Type 01, in New York to attract wealthy American buyers. The car is a significant departure from Jaguar's previous models, with an ultra-long bonnet, low roof, and muscular design. It measures more than 5.2 meters in length and 2 meters in width, making it too large for UK parking spaces.
The Type 01 starts at £130,000 ($172,000) and targets a younger, more design and technology literate audience than Jaguar's previous "shrinking and ageing" customer base. Jaguar's managing director, Rawdon Glover, stated that the Type 01 is aimed at "very design literate, very technology literate" buyers who will purchase the vehicle as a bold choice.
The launch of the Type 01 comes at a critical time for Jaguar Land Rover, which has faced falling sales due to competition from cheaper Chinese rivals and a massive cyber-attack that cost the UK economy an estimated £1.9 billion. The company recently announced 4,000 job cuts and is pivoting towards North America, targeting millionaires and billionaires to turn its fortunes around.
The Type 01 will not launch in China for a couple of years but will eventually be part of Jaguar's focus.
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