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Hyundai Motor, Kia Showcase Multi-Energy Strategy and AI-Driven R&D in Europe

Hyundai Motor and Kia are broadening their approach to electrification, presenting a strategy that combines electric vehicles (EVs), hybrids (HEVs), extended-range electric vehicles (EREVs) and…

  • Hyundai Motor and Kia adopt multi-energy strategy for EVs, HEVs, EREVs, and FCEVs.
  • Head of R&D Manfred Harrer emphasizes catering to diverse market segments.
  • AI integration into R&D aims to enhance engineering capabilities and innovation.

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