Grocery runs on a budget and outdoor missions: How S’pore banks make financial literacy fun for kids
Splurge on a treat, or get what the family needs? Young kids learn about wants versus needs in supermarket aisles.
S’pore banks are making financial literacy fun for children by organizing grocery shopping trips funded by the banks. One such initiative is the Fresh Groceries for Every Student’s Home (FRESH) programme, run by Children’s Wishing Well in partnership with UOB since 2022. During these outings, children receive a $50 voucher to purchase groceries and household essentials while learning about budgeting, prioritizing needs, and making purchasing decisions.
UOB volunteers accompany the children to reinforce the lessons taught in school and observe their decision-making skills. The program aims to equip children from low-income families with essential life skills, including financial management, career readiness, and personal development.
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