Google launches Playground, a browser-based, no-code AI game creation platform available to US users aged 18+, powered by Gemini, Nano Banana, and Lyria (Jay Peters/The Verge)

Google has introduced Playground, a browser-based, no-code AI game creation platform, available to US users aged 18 and above. The platform is accessible at playground.google. Google describes Playground as an "experimental gaming platform" that lowers barriers to creation and does not require coding experience.

Playing with Playground is easy – users can direct the game by typing what they want to build via a conversational interface. They can start from a blank canvas, remix starter prompts, or use guided support to shape their concept, then test the game right away. Players can tweak the physics, rewrite the rules, customize characters, or overhaul the environment – all with complete control over creative direction from rough concept to final polish.

Once finished, users can share their game via a link or publish it to the "Playground Explore gallery" for others to enjoy. Supported genres will feature in-game leaderboards and multiplayer. Google highlights the gallery's highlight games based on ratings and play activity.

Powered by Google's foundation models (Gemini, Nano Banana, and Lyria) and a custom harness, Playground is free to use, but users with a Google One subscription will benefit from higher weekly token limits based on their plan.

Google has also revealed Unity Spark, a professional-level AI game-making experience that allows simultaneous gameplay with others. Games created with Unity Spark will be shareable on Playground. A closed beta for Spark is set to begin later this year, with interested individuals able to join a waitlist starting today.

Google's move comes after Meta announced AI-powered game creation for its Horizon platform on mobile and web, with new apps in early access. Published games on Horizon will be recommendable on Facebook and Instagram, potentially expanding their reach beyond Horizon. Unity is also in the arena with its Build feature, available in public alpha testing in select countries.