Formula 1 Coverage on Apple TV to Get Dolby Atmos Later This Month

Starting October 23, Formula 1 viewers on Apple TV will experience the race in Dolby Atmos, enhancing the immersive presentation to place them right in the midst of the action. This new feature is slated for the U.S. Grand Prix weekend in Austin, Texas. According to Apple, the addition of Dolby Atmos will envelop viewers in the team radio commentary, engine sounds, on-track action, and pit lane activity.

The synergy of Dolby Vision and Dolby Atmos promises to deliver the complete audiovisual power of Formula 1, drawing fans closer to the racing spectacle. Oliver Schusser, Apple's Vice President of Music, Sports, Apple TV, and Beats, elaborated on the company's approach to sports broadcasting: "If you are a sports fan today, our viewpoint is that the experience is—I'm going to be polite and say not easy.

There really has not been a lot of innovation. We went into sports a couple of years back with the intention to make a difference for the customer, and this is a continuation of that journey." The Dolby Atmos presentation is compatible with supported Apple devices and compatible Dolby-enabled TVs, soundbars, and home-theater systems.

Apple and Formula 1 signed a five-year agreement in October 2022, securing exclusive streaming rights in the United States. This deal enables Apple TV to offer comprehensive coverage, including all practice, qualifying, sprint sessions, and grand prix events.