Forget set-jetting. ‘Lore-tripping’ is the weird new way Gen Z is traveling

Forget the traditional approach of "set-jetting" when planning a vacation, as Gen Z is embracing a new trend called "Lore-Tripping." This emerging travel phenomenon is all about seeking destinations with intriguing stories, also known as lore, to make their trips memorable. According to a recent Airbnb trends report, Gen Z is looking for unique places to visit, favoring small towns with folk legends or remote areas with distinctive architecture. The goal is to return from their travels with a captivating tale to share.

Alex Bender, senior communications manager at Airbnb, explained that Lore-Tripping involves asking, "What's the weirdest, most interesting story behind a place?" rather than seeking the biggest or most famous destination. One example of this trend is Point Pleasant, West Virginia, where the legendary Mothman has led to the creation of themed attractions, including a museum, a statue, and a festival.

Another popular spot among Gen Z is Leavenworth, Washington, a former logging town transformed into a Bavarian village with authentic cuckoo clocks and alphorn concerts.

What sets Lore-Tripping apart is not only the allure of quirky attractions but also the affordability factor. According to the survey, 90% of Gen Z travelers find small towns or under-the-radar destinations appealing for their fall escapes, with nearly half actually booking a trip to such locations. This trend is quickly gaining traction among the generation, as it allows them to experience something new and different while keeping travel costs in check.