FireFly Robotics files for Nasdaq direct listing

On October 7, FireFly Robotics announced its intent to go public through a direct listing, a method that allows the company to list its shares on an exchange without raising new capital or issuing additional stock. This process enables existing shareholders to sell their holdings. The Salt Lake City-based company specializes in autonomous and semi-autonomous equipment for various turf-care applications, including golf courses, sports fields, and other surfaces.

As of June 30, FireFly had deployed over 900 autonomous mowing platforms, robotic harvesters, and automated mowers worldwide.

The company underwent a name change from FireFly Automatix to FireFly Robotics in June of the same year. Initially, FireFly had filed for an IPO in October 2025, aiming to raise up to $29.3 million by selling 4.5 million shares at a price between $4.50 and $6.50 per share. However, the company opted to withdraw its IPO application in March 2026.

Despite the change in plans regarding an initial public offering, FireFly reported a significant increase in revenue, reaching $30.5 million for the six months ending June 30, compared to $22.9 million a year earlier. However, the company's net loss widened to $9.1 million from $6.1 million during the same period. FireFly intends to list its shares on Nasdaq under the symbol FFLY.

Notably, Bitcoin miner and AI infrastructure provider Ionic Digital also chose a direct listing method for its own public listing earlier in the year.