Dubai Success Story: Angana Maheshwari couldn't find the right work bag; so she built a sustainable business
Dubai: Angana Maheshwari wasn't trying to become a fashion entrepreneur when the idea for Veganologie first took shape. She just wanted a good work bag that could fit her computer, power bank and wallet. It was during the pandemic, when offices were largely empty and the idea of dressing for work seemed almost quaint. But Maheshwari knew people would eventually return, and she began searching for…
Dubai: When Angana Maheshwari couldn't find a stylish and sustainable work bag that met her needs, she decided to create one herself. This led to the launch of Veganologie, a sustainable accessories business in the UAE. The founder, who has an international background and holds degrees from NYU and the London School of Economics, is passionate about fashion and sustainability. Her goal is to create fashionable and durable bags that are also mindful of the environment.
Maheshwari's approach to entrepreneurship is based on a dislike for fast fashion and its overconsumption. She believes in creating products that can last a long time, rather than encouraging disposable fashion. While she acknowledges that sustainable fashion can be expensive, she argues that consumers are paying not just for a bag, but for a system with a clean value system. The company works with audited factories and certified fabrics to ensure ethical treatment of workers.
However, the founder understands that sustainability can sometimes lead to less pleasant experiences, such as using paper straws that become limp. She believes that continued innovation in materials, like bamboo fibre and plant-derived leather alternatives, is the key to making sustainable fashion more pleasant. Despite the challenges, Maheshwari is optimistic about the progress of sustainable fashion in Dubai, a country that has given her the opportunity to build her business.
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