‘Digger’ is a Box Office Flop. It Might Be the Most Relevant Film of the Year
Sold by its trailer as a gag reel, Tom Cruise’s strangest movie may be the most unsettling portrait of our tech and climate moment yet.
Melania Trump’s staff seem to be embracing the idea of gloating over the box office struggles of Alejandro González Iñárritu's Digger. The film, starring Tom Cruise as an oil tycoon who causes an environmental disaster, only made $8 million in the US and $20 million globally in its opening weekend. With a production budget of up to $180 million and heavy marketing costs, Digger is projected to incur losses between $150-200 million.
Senior advisor to Melania Trump, Marc Beckman, posted a comparison online, stating that the biographical film Melania released earlier this year outperformed Digger by 67% on a per-theater basis, despite opening in fewer theaters. However, some argue this comparison is not appropriate, noting that both films have their own merits and issues.
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