‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.
Prime Day, Amazon's annual event featuring big deals, has sparked a surge in media investments from marketers this week (Oct. 6-7), according to five industry insiders. Despite rising fuel prices and subdued consumer confidence, spending on Amazon Ads has jumped 15-40% compared to last year and is projected to grow by up to a third by 2026.
Darren D’Altorio, svp of paid media at Wpromote, estimates a 30% increase year on year for endorsed clients and 40% for non-endorsed. These heightened ad expenditures are expected to continue through 2027.
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