Citi s e for education campaign supports disadvantaged youth through vocational training

The 2025 campaign for the Citi e for education initiative raised $6.7 million, bringing the total contributions since its start in 2013 to over $86 million. During the annual eight-week campaign from September through October, Citi Markets contributes a portion of the earnings from electronically traded transactions. The e for education (e4e) campaign collaborates with 13 non-profit partners worldwide, all focused on providing access to education for children.

In Vietnam, the local non-profit organization REACH benefits from funding through EMpower, one of the organizations supported by e4e. REACH offers vocational training, life skills development, and job placement support to disadvantaged and vulnerable young people, helping them build sustainable livelihoods and secure futures. Citi Vietnam Markets head Thai Nguyet Minh visited REACH and praised the initiative for creating opportunities for young people in Vietnam, particularly by equipping them with market-relevant skills.

Since its establishment in 2008, REACH has trained more than 21,000 young people across Vietnam, achieving an employment rate of over 80 percent among graduates. The programmes cater to school dropouts, migrant youth, individuals with disabilities, and survivors of human trafficking. Globally, since its inception in 2013, the e4e campaign has helped over 3.5 million young people, supported more than 25,000 schools, and reached communities in 81 countries.

The organizations supported by the campaign address childhood illiteracy and aim to improve access to quality education. Citi has also published its 2025 Sustainability Report, outlining progress on its sustainability goals and commitments. The Citi Foundation has launched its fourth Global Innovation Challenge to equip young people with skills for an economy increasingly shaped by AI.