Autoindustrie: Mercedes verkauft weniger Autos - aber es gibt Hoffnung

Autoindustrie: Mercedes' vehicle sales decline due to poor performance in China, but there is hope

Mercedes sold fewer cars in the third quarter of 2022, with a 8 percent decrease compared to the same period last year, according to the company in Stuttgart. The total of 407,200 vehicles sold marked an eight percent drop from the previous year, while sales outside China increased by one percent. The Chinese market, crucial for Mercedes, continues to struggle, with sales dropping by 31 percent.

The automaker attributes this to an ongoing difficult vehicle market landscape and intense competition. However, there is reason for hope as electric vehicle (E) sales are on the rise. Mercedes achieved a record high for E-vehicle sales in the third quarter, selling a total of 68,400 worldwide, which is a 61 percent increase compared to the previous year.

In Europe, E-vehicle sales grew by 78 percent compared to the previous year, making up every third Mercedes-Benz vehicle sold. This indicates that Mercedes is successfully pushing its electric model line. The reduction in vehicle sales has been a trend for the brand for some time. In 2023, sales stagnated, and in 2024, Mercedes experienced a three percent decline compared to 2023.

Last year, Mercedes sold over 1.8 million vehicles, a nine percent drop compared to 2024. The company aims to return to selling around two million vehicles in the medium term, though the exact timeframe remains unspecified, with no deadline set beyond 2027.