Atlantic & Kakao Entertainment Form Partnership to Create More K-pop Opportunities
The two companies will collaborate across music production, distribution, marketing, promotion and more.
Atlantic Music Group and Korean distributor Kakao Entertainment have teamed up to expand K-pop opportunities in North America. The strategic collaboration will focus on strategy, music production, distribution, marketing, and promotion. Both companies bring unique strengths to the partnership, with Kakao Entertainment being a leading entertainment company in Korea and Atlantic Music Group a major music powerhouse in the U.S. Joseph Chang, co-CEO of Kakao Entertainment, expressed excitement about the partnership, stating that it combines their expertise and market insights to unlock new opportunities for K-pop artists and IPs globally.
Elliot Grainge, chairman and CEO of Atlantic Music Group, highlighted Kakao Entertainment's impressive track record in developing artists and connecting them with passionate audiences. By merging Kakao's deep expertise in K-pop with Atlantic's global reach and artist development capabilities, the partnership aims to create careers that resonate with fans worldwide.
The new venture builds upon a previous collaboration between Universal Music Group and HYBE, which led to the formation of KATSEYE.
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