AI video startup Higgsfield launches tool to build custom AI influencers
The company has updated its AI influencer tool, making it easier for users to insert a character of their own creation into existing videos.
A new type of AI influencer is emerging on social media, one that is entirely artificial and far from resembling real humans. Higgsfield, a startup that recently celebrated a $1 billion run rate and boasts 30 million users, has enhanced its AI influencer tool. This new update allows users to seamlessly integrate their own custom characters into existing videos.
These characters possess a distinctive appearance: they are realistic yet strangely otherworldly. Many feature geometric hairstyles, elongated necks, or other unconventional body proportions, making it evident that they are artificial. This deliberate design choice is intentional. According to a Higgsfield spokesperson, "A flawless face is the fastest way for a character to read as generic AI," and the company believes that creating uncanny characters is a more effective use of the technology than attempting to pass off an AI-generated face as human.
This approach is a transparent way to produce content that does not deceive viewers, as deepfakes often do.
Some of these AI-generated influencers have garnered millions of views and thousands of followers across various platforms. While some users are leveraging these characters to promote memecoins, the overall goal is to create content that is clear and honest, avoiding the deceptive nature of deepfakes.
Written by urgent.news from Semafor's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
