AI/ML is becoming a performance factor in motorsport
More than just a sponsor: OpenAI has been helping Ganassi with setups.
In recent years, the world of motorsport has experienced a shift in its funding sources. Gone are the days when tobacco and alcohol were the primary sponsors. Today, we are witnessing an increasing presence of sponsors from the crypto, cyber, and AI industries. This trend is not surprising considering that these sectors contribute significantly to the global GDP. Consequently, the need for financial support in racing has become more critical than ever.
Amateur racers have started to replace traditional sponsors such as dentists. The 2021 Petit Le Mans race showcased an impressive lineup of tech CEOs from renowned companies like GitHub, CrowdStrike, Shopify, and the creator of Ruby on Rails. These sponsors were not just providing financial backing; they were offering tangible benefits to their motorsports partners, as seen in the collaboration between Chip Ganassi Racing and OpenAI in IndyCar this year.
Written by urgent.news from Ars Technica's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
