Zeekr 9X: Zeekr bringt sein Luxus-SUV 9X nach Deutschland
Mit dem Zeekr 9X wollen die Chinesen gegen Bentley und Rolls-Royce antreten. Dafür bieten sie viel Komfort. Doch reicht ein günstiger Preis für die anspruchsvolle Kundschaft?
In Hamburg, the name Zeekr is likely unknown to most German drivers. This is understandable as the Chinese brand only entered the market there at the end of last year, offering four models so far: the sporty crossover 001, the compact SUV X, the mid-size SUV 7X, and the five-seat performance coupe 7GT. What sets Zeekr apart from other Chinese automakers, however, is its strategy.
The brand aims directly at established premium and luxury manufacturers in Europe, particularly BMW, Mercedes, and Audi in Germany, as well as Bentley and Range Rover in England. This is an ambitious undertaking, as the customers of these renowned brands are among the most loyal in the industry. To persuade them to switch, Zeekr needs convincing arguments.
The new flagship 9X is intended to provide these arguments, priced from 119,900 Euros. The over five-meter-long luxury SUV is a blend of BMW X7, Range Rover, and Rolls-Royce, with the Zeekr 9X's largest vertical radiator grille resembling the iconic British brand in particular. No doubt, the Chinese brand is already instantly recognizable by the Zeekr without any logo or inscription.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
