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OTT platform JioHotstar has recently expanded its international reach by entering the Middle East and North Africa (MENA) market in partnership with Starzplay. Besides launching in the UK, Canada, and Singapore in September, JioHotstar aims to bring its content to the region's vast audience. The collaboration combines JioHotstar's scale, diversity, and original programming with Starzplay's regional reach and streaming expertise.
Audiences in MENA will now enjoy JioHotstar Originals alongside their Indian releases in multiple languages, including Hindi, Malayalam, Tamil, Telugu, Bangla, and others. The streaming service will also offer popular TV content, blockbuster movies, and reality shows. JioHotstar's CEO, Amit Malhotra, believes that MENA is a crucial next market with a large South Asian diaspora and a strong appetite for entertainment in various languages.
Starzplay CEO Maaz Sheikh emphasized the importance of creating a valuable viewing experience for audiences, as the region's fragmented market often makes it difficult for viewers to find the content they love. With over 500 million monthly active users and a library of more than 300,000 hours of programming in 19 languages, JioHotstar is making a strategic investment in the future of global streaming.
Written by urgent.news from YourStory's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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