VIB named Outstanding Retail Bank 2026 targets transaction banking

In September of 2026, VIB was honored with the title of Outstanding Retail Bank, marking three decades of development. This recognition is a testament to VIB's commitment to innovation in products, services, and retail experiences. Since shifting its focus to retail banking in 2017, VIB has significantly enhanced its offerings, leading to a retail credit growth rate of 23% annually, nearly double the industry average.

This growth has been propelled by strategic investments in technology and talent, enabling VIB to serve customers more effectively and at scale.

From 2017 to 2025, VIB's retail credit has expanded at an impressive 23% annually, more than double the industry average. In the card sector, VIB achieved a milestone in 2025 by holding one million credit cards, with annual spending on these cards increasing by about 17 times from 2018 levels. VIB's card spending ranks among the top three in Vietnam, with average spending per cardholder approximately 50% higher than the market average.

This success is rooted in VIB's customer-centric approach, tailoring solutions to meet diverse needs. Whether it's home loans designed around repayment capacity, card benefits aligned with spending habits, or deposit products matching cash flow requirements, VIB has built a robust framework to support its retail banking strategy.

VIB's transformation is evident in its performance metrics: total assets grew at an average annual rate of 21%, and profits increased by 26% annually. This success underscores VIB's ability to understand customer needs, develop innovative solutions, operate efficiently, and serve customers on a large scale. The bank's retail banking advantage rests on three pillars: financial benefits, customer experience, and technology.

VIB's product flexibility, coupled with swift service and robust operational capabilities, ensures personalized banking solutions across various financial needs. Key offerings include flexible benefits, deposit options with high returns, and diverse home lending solutions. Additionally, VIB's digital-first approach, exemplified by MyVIB and technologies like AWS GenAI, allows for seamless, 24/7 customer support and quick credit approvals.

The bank's commitment to technological advancement is further demonstrated by its integrated investments in core systems, data infrastructure, and service channels under the Mobile First - Cloud First - AI First strategy. This approach has positioned VIB as a leader in transaction banking, focusing on connecting everyday banking needs with long-term financial decisions.

VIB aims to expand its influence beyond individual products to encompass the entire customer relationship, ensuring banking services are always accessible and adaptable to customers' evolving needs and financial goals. This strategic shift has positioned VIB for a prominent role in transaction banking, reinforcing its status as a pivotal component of customers' daily financial interactions.