Ukraine's Multi Cook opens first store in Serbia
Ukrainian chain of stores specializing in semi-finished foods Multi Cook has entered the Serbian market, its founder, Volodymyr Matviychuk, said.
Ukrainian food chain Multi Cook has opened its first store in Serbia, according to its founder Volodymyr Matviychuk. Speaking on Facebook, Matviychuk hailed the opening as a testament to the strength of the company's team and the resilience of its business. "Serbia is our new country on the Multi Cook map," he stated, adding that the brand enjoys tremendous customer trust and high recognition due to its successful operations in many European countries and beyond.
The store was inaugurated by a network partner in Belgrade. Multi Cook specializes in selling frozen semi-finished food products and was founded by Matviychuk, one of the creators of the Halia Baluvana store chain. Established in 2022, Multi Cook has since focused on international expansion, with Matviychuk developing the Multi Cook brand while Alla and Oleksandr Telyha developed Wesoła Pani.
In 2025, Matviychuk withdrew from the Halia Baluvana trademark and announced plans to further develop his own brands, including Multi Cook, GABAR, and MultiBar. Currently, Multi Cook operates over 270 stores in Europe, the United States, the United Kingdom, Canada, and other countries, some of which serve as fast-food establishments under the MultiBar brand.
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