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The NHL Launched A Weird ‘Hot For Hockey’ Romance Audiobook Campaign. Here’s What They Got So, So Wrong

The NHL tried to cash in on Heated Rivalry and Off Campus with romance audiobooks about real players. Fans saw right through it.

The NHL Launched A Weird ‘Hot For Hockey’ Romance Audiobook Campaign. Here’s What They Got So, So Wrong

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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