The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.
You can now find what Amazon thinks about you, based on your shopping data. One user said the feature told her she "has flat buttocks."
Amazon's new "About You" feature has taken the internet by storm, with customers sharing screenshots of the tool's observations about their purchases and conversations with Alexa for Shopping. The AI-powered feature, launched earlier this year, is designed to connect shoppers to the right products by drawing conclusions about their preferences based on purchase history, searches, saved lists, product reviews, and conversations with Amazon's Alexa for Shopping assistant.
Some users have found the observations to be enlightening, while others have found them to be a bit snarky, with one customer sharing that the AI thinks she has flat buttocks. The feature has renewed attention on social media, particularly on Threads, where it is currently trending. Amazon users have shared what they believe to be Amazon's observations about them, ranging from simple details like "has cats" to more personal insights like "treats cats as biological children" and "has husband."
The tool has sparked a lot of discussion about the level of personalization offered by Amazon and the implications of having access to such detailed information about one's shopping habits.
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