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Facebook tests going Reels-first in India

Meta is testing a new Facebook UX in India that sends some users directly into full-screen video when they open the app, putting Reels front and center.

  • Facebook testing Reels-first UX in India to prioritize video content
  • Meta's Tom Alison announced test for later this year, possible U.S. rollout next year
  • Study shows 97% of users watch video daily on Meta platforms, 89% of Gen Z use Reels daily

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