Steelers-Browns racks up 16.59 million viewers on Prime Video

Thursday night's NFL showdown between the Pittsburgh Steelers and Cleveland Browns drew a staggering 16.59 million viewers on Amazon's Prime Video platform. This marked a 19% increase compared to last year's Week 4 Thursday night matchup between the Seattle Seahawks and Arizona Cardinals, which averaged 13.94 million viewers. The impressive viewership figure made it the most-watched Week 4 Thursday night game since Prime Video took over the package in 2022, according to Amazon.

However, questions remain about whether Amazon may be inflating the numbers by automatically playing the game for anyone who visits their Prime page while the broadcast is ongoing.

While the higher ratings are undoubtedly beneficial for both Amazon and the NFL, the source notes that the outcome raises an unresolved issue. It is unclear whether Amazon's autoplay feature is contributing to the increased viewership. Regardless of the specifics, the success of Thursday Night Football appears to be here to stay for now. The only uncertainty lies in whether and when the league might expand its presence to include additional nights of football, such as Tuesday or Wednesday nights, on a regular basis.