Sony’s compact full-frame mirrorless is still dominating Japan’s best-selling cameras three years later – and the price just dropped to the lowest price all year

For three years, Sony's compact full-frame mirrorless camera, the Sony A7C II, has maintained a strong presence in Japan's best-selling camera rankings. Despite its age, the A7C II continues to attract attention from consumers. The camera's distinctive design, with a viewfinder placed in one corner, sets it apart from other mirrorless cameras in the A7 series. Its small size and compact body make it an attractive option, especially for those seeking a retro aesthetic.

The A7C II's popularity is evident in the frequent discounts offered by retailers. During the recent Prime Day deals in the US, the camera's body-only price dropped to $2,098, marking the lowest price the camera has seen in 2026. This $400 discount represents a significant reduction from its previous pricing, which had not dropped below $2,098 since last year's tariff adjustments.

Several retailers, including Adorama, B&H, and Amazon, have offered this deal to customers. The Sony A7C II's unique combination of an oversized full-frame sensor and a compact design has earned it a spot on Digital Camera World's best Sony camera list. Reviewer Gareth Bevan praised the A7C II as "still one of the best options for content creators looking for the smallest and most compact camera, while still getting pro-level features."

While the A7C II focuses on portability, Sony's A7 V offers a faster burst speed, 4K60 video at oversampled 7K resolution, and a more traditional mirrorless design.