Sinclair Takes Another Shot at National News With New Substack Venture
"The National Press" will draw on 1,200 local journalists and launch on Substack The post Sinclair Takes Another Shot at National News With New Substack Venture appeared first on TheWrap .
Sinclair, the broadcasting company, is launching a new digital news venture called The National Press on Substack. Sinclair aims to leverage its existing network of about 1,200 journalists in over 60 markets to build a subscription-based news outlet. The venture, in partnership with digital media company New Media, will provide free and paid subscription options, and will distribute content through various platforms, including YouTube, podcasts, and social media.
Sinclair's senior vice president of news, Scott Livingston, explained that the outlet will maintain the local knowledge that gives its reporting value while expanding its distribution. The National Press will begin with three original programs hosted by journalist Lyndsay Keith, including a daily morning show, a weekly deep dive, and a weekly debate program.
Sinclair CEO Chris Ripley stated that revenue growth and subscriber growth will be the primary measures of success, though he did not disclose specific targets. This new venture is Sinclair's second attempt at creating a national digital news brand, following an unsuccessful attempt with its previous acquisition, Circa. Ripley acknowledged Circa's failure but believes that partnering with New Media will reduce the risks associated with The National Press.
Critics may view the new venture as another right-leaning outlet, but Ripley stated that viewers should "tune in and judge for themselves."
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