Simpler itineraries, longer stays: How travellers embrace doing less while on holiday
From slower, less-planned breaks to AI scepticism and the rise of nearby escapes, travellers are expected to prioritise deeper and more meaningful experiences in 2027.
As autumn approaches, travel trend reports begin to surface, predicting the trends for 2027. One of the main predictions from UK-based travel and tourism marketing brand Lemongrass is a shift towards the "anti-optimised" holiday. This involves doing less, spending longer in a destination, and having a simpler itinerary. The report also highlights a move away from bucket lists, biohacking, and AI-generated itineraries, as travellers seek deeper, slower, and more emotionally fulfilling experiences.
CEO and Founder of Lemongrass Marketing, Mirjam Peternek McCartney, suggests that the question is no longer "what can I do?" but rather "how do I want to feel?" while travelling.
Written by urgent.news from Euronews's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
