Seoul to hold free festival to link foreign, local residents through beauty, culture

Seoul is set to host a free cultural festival on Friday, connecting local and foreign residents through Korean beauty, wellness, and lifestyle experiences. The second Better Together Seoul Culture & Wellness Festival will take place from 1:30 to 5 p.m. at Oullim Square within Dongdaemun Design Plaza, a prominent landmark in central Seoul. Notably, Friday marks Hangeul Day, a nationwide holiday in South Korea.

The event, organized by the Seoul Foreign Resident Center with support from the city, will see representation from embassies of Colombia, Vietnam, and Uzbekistan, as well as a Spanish cultural center. International student associations will also contribute by running booths at the festival.

Attendees can look forward to a K-beauty and health zone offering cutting-edge services such as artificial intelligence skin analysis, personal color diagnosis, face painting, blood pressure and blood sugar checks, a virtual reality safety program, and CPR training. Additionally, the K-culture zone will feature hands-on activities like crafting gat key rings, traditional Korean horsehair hats, calligraphy, and folk games like jegichagi, where players keep a shuttlecock airborne using their feet.