Samyang Targets Japan With Heritage Ramen

Samyang Foods is preparing to introduce its premium ramen, Samyang 1963, to the Japanese market, highlighting the brand's heritage that dates back to 1963 as Japan's first ramen. On October 6, Samyang Foods hosted a product presentation and tasting event in Tokyo, inviting 22 representatives from 18 local media outlets to showcase the brand's history and product features.

Hong Beom-jun, head of Samyang Japan, and Mizuki Miyai, head of marketing, presented the launch plans for the Japanese market. The key differentiator of Samyang 1963 is its manufacturing process, which emphasizes the flavor of the noodles. The company recently reintroduced beef tallow frying after a 36-year hiatus, starting in 1989, to boost the savory taste. Additionally, the broth incorporates extracts from beef, chicken, garlic, and green onion, crafted to appeal to Japanese taste preferences.

The local media representatives who tasted the ramen expressed positive feedback regarding the appropriate level of spiciness and the chewy texture of the noodles. They demonstrated a high interest in the product, asking numerous questions about its development background, which sets it apart from other ramen products, as well as its distribution plans in Japan.

Samyang Foods plans to officially launch Samyang 1963 in Japan this month and will embark on full-scale marketing activities to target local consumers. This move is part of a strategic effort to promote another unique flavor and the brand value of Samyang Foods, capitalizing on the success of their Buldak brand. Hong Beom-jun, head of Samyang Japan, stated, "Samyang 1963 embodies a ramen heritage maintained for over 60 years and possesses sufficient competitiveness in the Japanese market."

He added, "We will continuously expand our touchpoints with local consumers through a diverse product lineup."