Samsung Robotics Accelerates U.S. Manufacturing AI Partnerships
Samsung Electronics’ robot subsidiary Rainbow Robotics is accelerating the expansion of its manufacturing ‘physical artificial intelligence (AI)’ business by consecutively forming partnerships with multiple manufacturing automation companies in the North American market.The North American collaborat
Samsung's robot subsidiary, Rainbow Robotics, is rapidly expanding its manufacturing AI partnerships in the United States. The North American collaborative robot market is paving the way for a transition to manufacturing AI before the arrival of humanoid robots. To realize their 2030 AI autonomous factory vision, Samsung Electronics has established the 'RX (Robotics Experience) Business Promotion Office' under the CEO's direct supervision.
Recently, Rainbow Robotics formed partnerships with three key companies: a North American manufacturing automation firm, industrial logistics automation company Heartland Automation, and system integration (SI) company E-Tech Group. Company A specializes in vacuum components and grippers for industrial automation, and is developing devices that attach suction pads or vacuum pumps to robot arms.
Heartland Automation, based in Kentucky, specializes in industrial logistics automation and autonomous mobile robots (AMR and AGV), and will provide system integration support for Rainbow Robotics' collaborative robots. E-Tech Group, also an SI company, will deploy and integrate collaborative robots across various industrial lines, including supply, loading, inspection, and assembly.
Since establishing their U.S. subsidiary in 2023, Rainbow Robotics has continued to form partnerships, with their first-year sales growing seven-fold to 5.6 billion won ($4.17 million). Samsung Electronics has been developing its robot business capabilities and views collaborative robots, or 'physical AI,' as a more accessible solution for manufacturing sites compared to humanoid robots.
In the global collaborative robot market, leaders include Denmark's Universal Robots and Taiwan's Tech, China's JAKA and Aubo, Japan's FANUC, and Europe's ABB. South Korea's Doosan Robotics is also considered a leader. Samsung Electronics aims to automate over 100 of its factories and production lines with the help of Rainbow Robotics, and has set this as a top priority in their AI initiatives.
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