ProvidusUnity Takes Merger Story to Customers, Deepens Engagement
Nume Ekeghe writes on ProvidusUnity Bank’s post-merger drive to deepen customer engagement and deliver greater value A merger can create a bigger bank overnight. Building a stronger relationship with customers,
ProvidusUnity Bank is taking its merger story directly to customers, focusing on deepening relationships and delivering greater value. The bank hosted engagements in Kano, Sokoto, and Abuja, gathering over 1,000 customers and prospects. These discussions covered credit, customer experience, digital banking, payments, trade services, and export financing.
CEO Walter Akpani emphasized that the merger's success depends on improved experiences for customers, not just size and scale. The bank aims to be a trusted partner in customers' success, offering support in finance, digital services, trade, payments, and advisory. The Northern Nigeria engagements are part of a nationwide stakeholder program, with similar forums planned in other regions.
The bank believes the merger's real test is the customer experience it delivers, not just the services it provides.
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