Pinterest’s AI now turns beauty Pins into action plans

Pinterest announced a new AI-powered feature on Tuesday that transforms beauty-related Pin inspiration into actionable salon plans. Called "Beauty Guides," this AI-powered functionality utilizes Pinterest's visual intelligence and generative AI technology to translate Pins into the terminology used by stylists and nail artists. For instance, it may turn a Pin featuring a "balayage" hair color into a guide that explains this technique and its associated costs.

The feature is designed to bridge the gap between everyday users and professional stylists by providing the proper terminology when discussing desired changes or edits to a look. In addition to terminology, the guides also offer essential information such as the estimated time for each part of the process and the associated costs.

For example, balayage hair coloring can range into the hundreds of dollars, making this information valuable for users planning their salon visit. Once activated, the Beauty Guides will be accessible through the "Get the Guide" button in the Pinterest app, providing users with details about what to request at the salon, the time required, the price range, and maintenance needs such as how frequently touch-ups or trims may be needed.

Initially, the feature will be available for Pins related to hairstyle, color, nail shape, and finish.