Pinterest Intros New Guides to Provide How-To Beauty Guidance

Pinterest introduces "Beauty Guides" to help beauty enthusiasts translate their online inspiration into real-life looks. The AI-powered feature, unveiled on Tuesday, transforms Pinterest Pins showcasing hairstyles, nail art, and other beauty trends into personalized, step-by-step guides. By analyzing the visuals in a Pin using its visual understanding technology, Beauty Guides can identify elements such as hair styles, colors, nail shapes, and finishes.

Coupled with a large language model, these guides provide actionable advice like salon appointment expectations, similar look suggestions, and relevant product recommendations.

Pinterest's Chief Product and Technology Officer, Matt Madrigal, explained that the platform aims to bridge the gap between visual inspiration and practical application. People often recognize a beauty look they desire, but struggle to articulate it. Beauty Guides bridge this gap by converting visual inspiration into tangible actions. The launch coincides with Pinterest's inaugural Beauty Trend Report, which includes proprietary insights into user behavior related to beauty trends, products, and brands on the platform.

Pinterest's AI-driven recommendation system, which chooses images from billions in real time, was highlighted in a PYMNTS report last month. However, the company's challenge was to ensure the AI points users toward genuine inspiration rather than just keeping them engaged. To achieve this, Pinterest integrated trust and safety measures into the technology from the outset.