PepsiCo, Monster, Reliance win reprieve on 'energy drink' label ban in India
BENGALURU: PepsiCo, Monster Beverage and Reliance Industries can keep the “energy drink” label on products in India after a court put on hold a ban by the food regulator, a breather for the companies after a dispute they say disrupted operations. The regulator in June ordered makers of high-caffeine beverages sold as “energy drinks” to stop using the description, rejecting the industry’s efforts…
PepsiCo, Monster Beverage, and Reliance Industries have been granted a temporary reprieve from India's ban on the "energy drink" label, following a court injunction that temporarily halted the regulator's directive. The food regulator had previously ordered makers of high-caffeine beverages to stop using the term "energy drink," which they deemed inappropriate, despite industry opposition.
The ban came into effect in June and is aimed at curbing health risks associated with energy drinks. PepsiCo, Monster, and Reliance Industries argue that the ban has disrupted their operations, with hundreds of millions of dollars worth of products being taken off shelves. The Delhi High Court granted the injunction following the companies' requests for relief, and further hearings are expected in the coming weeks.
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