Paris Baguette Opens Eighth Store in Philippines
Paris Baguette is accelerating its efforts to capture the Southeast Asian market by opening its eighth store in Makati, the economic center of the Philippines. This achievement comes about six months after introducing its first local store in April of this year, and it is evaluated that the company
Paris Baguette has expanded its presence in the Philippines by opening its eighth store in Makati, the economic hub of the country. This move follows the introduction of its first local store in April, and is seen as a rapid expansion of the Korean bakery model into the Southeast Asian market. The new Glorietta Store in Makati, which opened on October 6th, is strategically located in a densely populated area teeming with global companies, financial institutions, and shopping malls.
The store's menu is tailored to local tastes, featuring dishes like grilled chicken galbi, minced pork galbi, and Spam kimchi fried rice, with a special limited-time Ube Parmesan Basque Cheesecake that combines a Filipino favorite, ube, with parmesan cheese. This expansion comes as Paris Baguette's presence in the Philippines has grown exponentially, from just one store in April to eight operating locations now.
The company's global footprint has also surpassed 700 stores, with halal certification for stores in Singapore and Indonesia, and a halal-certified production center in Malaysia, all part of an ongoing strategy to strengthen its position in the region by catering to local consumer preferences.
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