Pål Wibe ny styreleder i Oda
Retailveteranen vender tilbake. Han har store ambisjoner for Odas nye satsning.
Pål Wibe is set to become the new CEO of Oda, a Norwegian retailer of daily necessities, after nearly three years in the industry, including top positions at Nille, Europris, and XXL. In an interview with E24, Wibe expressed his belief in the potential of e-commerce, stating that it is possible to make daily goods sales profitable even in small markets like Norway and Sweden.
Despite recent challenging years marked by losses and layoffs, Oda saw significant improvement in 2025, largely due to a successful turnaround operation in Sweden. Wibe, known for his loyalty and expertise, sees potential in Oda's international expansion plans, focusing on offering its logistics solutions. He will replace Danish Jesper Højer, who recently joined Jumbo, the Dutch daily goods chain.
Wibe, who previously held various managerial roles in Oda from 2016 to 2021, is eager to invest in the company.
Written by urgent.news from E24 Norway's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
