Nissin takes the lid off its first-ever Cup Noodle Point Program for you to win fun prizes

Nissin Foods has launched a first-of-its-kind permanent Cup Noodle Point Program to celebrate the 55th anniversary of its iconic Cup Noodle brand. Residents of Japan can participate in the program by earning points for each Cup Noodle brand item they purchase. The more points accumulated, the higher the member rank, which unlocks a variety of fun prizes.

These range from Cup Noodle-themed functional decor, such as ingredients character stickers and reusable bags, to exclusive experiences at Universal Studios Japan. The time-based system allows participants to enter prizes on a first-come, first-served basis, while the lottery system offers unique brand tie-in prizes. Big Rank members (10-19 points) can enter the lottery for items like a Cup Noodle x Clubhaus golf ball marker or a Cup Noodle x Columbia Basin to Garden t-shirt.

On their one-year anniversary, participants can claim any unused points, but on their second anniversary and beyond, their member rank remains the same. Nissin Foods is an official marketing partner of Universal Studios Japan, adding to the appeal of the program.