New Google Trends Data Shows Nigerians’ Growing Taste for Cold Brew, Sweet Lattes
Vanessa Obioha Nigerians are showing growing interest in cold brews, dessert-inspired lattes and making café-style coffee at home, according to new Google Trends data. Released following International Coffee Day on
Nigerian coffee enthusiasts are increasingly seeking out novel coffee experiences, as evidenced by new Google Trends data released following International Coffee Day on October 1, 2026. The data reveals a surge in search interest for cold brew coffee, which emerged as the fastest-rising coffee search in Nigeria that year. Other emerging coffee preferences include sweet-flavored lattes such as hazelnut, red velvet, cold brew, banana, and Spanish latte, reflecting a shift away from traditional coffee varieties.
The growing popularity of these unique coffee concoctions is indicative of Nigerians' growing experimentation with coffee flavors and brewing methods. The French press emerged as the fastest-growing coffee gadget in searches, while the kettle remained the most frequently searched piece of coffee equipment, indicating a trend towards brewing coffee at home.
Despite the rise in popularity of these new coffee experiences, traditional favorites like espresso continue to dominate overall search interest, with latte, cappuccino, mocha, and iced coffee following in the rankings. This juxtaposition highlights the coexistence of classic and innovative coffee choices in Nigeria's evolving coffee culture.
Google Search data also underscores how the platform is being used to explore various aspects of coffee, from discovering nearby cafés to learning how to prepare specific drinks at home. With the integration of AI into Google Search, users can now engage in conversational queries, such as seeking advice on less bitter coffee or guidance on making a Spanish latte at home.
Google's Communications and Public Affairs Manager for West Africa, Taiwo Kola-Ogunlade, expressed delight at the Nigerian coffee enthusiasts' creativity and adaptability. She highlighted the fun Nigerians are having with coffee, noting that people are hosting friends and adding a local twist to a globally beloved beverage. Kola-Ogunlade emphasized that Google Search, with its AI capabilities, facilitates the transition from searching for information to enjoying homemade coffee experiences.
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