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The next hurdle for AI agents: getting websites to let them in

Personal AI agents promise to shop, book flights, and make reservations for you. But deliberate blocks and anti-bot defenses are getting in the way, leaving consumers caught in the middle.

  • AI agents like Meta's Muse perform tasks like booking flights and ordering groceries.
  • Websites employ anti-bot measures that prevent AI agents from completing tasks.
  • Industry partners are developing an open standard for AI agents' communication with businesses.

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