MEPRA to bring communications leaders together in Riyadh on Nov. 3

The Middle East Public Relations Association (MEPRA) is set to host the eighth iteration of the KSA Leadership Majlis in Riyadh on November 3. The event will gather senior communications leaders and experts from both the government and business sectors to explore how strategic communication is evolving as Saudi Arabia undergoes transformation.

Under the theme "From Vision to Impact: How Strategic Communication is Shaping Saudi Arabia’s Transformation," the conference will emphasize building trust, enhancing reputation, and aligning communication efforts with institutional goals and quantifiable results. Discussions will also delve into artificial intelligence and emerging technologies, organizational resilience, and the pivotal role of strategic communication in turning vision into reality.

Three panel discussions are scheduled to convene distinguished individuals from government agencies and the private sector. These sessions will explore topics such as the transformative power of communication, the impact of AI on trust and leadership, and strategies for organizations to adapt to future changes. MEPRA Vice Chairman Monther Tayeb highlighted that communications is transitioning from merely managing messages to creating impact, fostering trust, and facilitating better decision-making.