Lotte Department Store tops $744 mil. in foreign customer sales

Lotte Department Store has reported that its foreign customer sales nationwide have surpassed 1 trillion won, reaching $744 million, marking it as the first Korean department store operator to achieve this feat. This significant milestone was attributed to the growing demand for luxury goods and Korean fashion, food, and cultural experiences.

The company's Myeong-dong shopping district operations in central Seoul contributed around 520 billion won in sales to foreign customers. The flagship store has been focusing on expanding its Korean fashion offerings and hosting themed events to attract overseas visitors.

Additionally, foreign customer sales at the Jamsil complex in eastern Seoul doubled compared to the previous year. Shoppers from North America and Europe accounted for 35 percent of the foreign sales at this location, a 15 percent increase from 2019. Growth in foreign sales was also observed beyond Seoul, with sales to foreign shoppers at the company's Busan stores rising by 150 percent from the previous year.

Similarly, sales at stores in the southwestern region, including Jeonju and Gwangju, doubled during the same period. These developments highlight the strong international appeal of Lotte Department Store and its ability to cater to the preferences of international shoppers.